A Black Lab wrote Hike Doggie’s best ad
Plus: what resale buyers inherit, why Sport Clips taught first and how Kids-Lift scales culture.
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Franchise News & Articles
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Buying an Existing Franchise? Look Closely at What You’re Inheriting
A franchise resale can come with revenue, staff and customers already in place. It can also come with falling sales, weak systems and problems the seller never fixed. These 10 questions can help buyers test the numbers, spot hidden risks and understand what they’re really buying.
Read the 10 questions every resale buyer should ask.
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Hike Doggie’s Best Ad Came From a Black Lab
After his first Hike Doggie adventure, Gunner’s human posted a five-star review in his voice, complete with 17 sticks, 43 smells and one suspicious bush. It was funny enough to spread, but it also showed what strong brands work hard to earn: a customer experience people cannot wait to talk about.
Read the review that became Hike Doggie’s best ad.
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Sport Clips Turns Recruiting Into a Career Experience
Sport Clips used its first Level Up Live event to teach stylists before asking them to apply. The virtual session gave students and professionals free education, real career stories and a closer look at where a job with the brand could lead.
See why teaching first may be the smarter way to recruit.
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Smoothie King Turns a Viral Sandwich Moment Into a Summer Menu Push
Smoothie King is using Lindsay Hubbard’s famous sandwich moment to launch its new Chicken Flatbreads. The limited-time campaign pairs three protein-packed flatbreads with a watermelon recovery smoothie, giving the brand a fresh way to move beyond drinks and compete for more meal occasions.
See how Smoothie King is widening its menu.
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FranchiseNow Hires Growth Leader to Speed Franchisor Adoption
FranchiseNow has named Marni Smith its new Vice President of Success and Growth. The longtime franchise executive will lead onboarding, training and partner growth as the company expands its funding platform. Her pitch is simple: help franchisees get funded faster so brands can keep deals moving.
See why FranchiseNow is betting on faster funding.
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How Premium Service Brands Made Giving Back Part of the System
Kids-Lift started as a small effort at Premium Service Brands headquarters. Today, franchise owners across the country are packing backpacks, repairing schools and using their trade skills to help local kids. The real story is how the company turned scattered acts of service into something owners can carry into every market.
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Which franchise advantage is hardest for competitors to copy?
This week’s stories show that growth can come from culture, customer loyalty, smarter systems or attention-grabbing ideas. Which one creates the strongest long-term edge?
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This week’s Franchise Brief looks at the quiet forces that shape strong franchise systems: the culture owners inherit, the risks buyers uncover, the experiences customers share, and the opportunities created when brands move faster and think beyond the usual playbook.
From Kids-Lift’s culture of service to Gunner’s unforgettable review, one lesson keeps surfacing: the strongest brands give people something worth believing in, joining, buying, or talking about.
– Tim Katsch
Founder, Franchise Brief
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